We may partner with ad networks and other ad serving providers (“Advertising Providers”) that serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as interest-based advertising.
Calvert Hall adheres to the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles in connection with this interest-based advertising activity. You may visit the DAA Webchoices tool at www.aboutads.info
We may also use third-party organizations to analyze your use of the Website and other sites or apps over time for non-advertising purposes. Calvert Hall uses Facebook Pixel, Google Analytics, and other third-party services to improve the performance of the Website and for analytics and marketing purposes. For example:Facebook Pixel
– Facebook Pixel’s conversion tracking and analytics helps Calvert Hall measure User interest, interaction with the Website, and return on investment of Facebook Ads by reporting on certain actions a User takes after viewing those ads.Google Analytics
– Google Analytics is a web analytics service operated by Google that tracks, reports, and monitors traffic to understand the use of the Website. Please note that this data is shared with other Google services, and Google may use this collected data to tailor and personalize the ads presented through its own advertising network. For more information on Google’s privacy practices, please visit the Google Privacy & Terms web page at http://www.google.com/intl/en/policies/privacy/
and to opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout
.Third-Party Tools & Links to Other Sites
Our Website includes the embedded MyCompass web application. This web application, which is operated by a third party, may collect personal information from students for educational purposes when they use MyCompass. For example, students may provide personal information when they upload files or connect with teachers and classmates on discussion boards. Parents can also use MyCompass to submit forms and do other tasks that may include providing us with personal information.